Engineering the future of creative workflows.

We build cloud and AI solutions for visionaries pushing the boundaries of what's possible. Led by the team who pioneered the first cloud-native VFX and Animation studios, EngineLab lets you create without compromise.

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Our Customers

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Our Services

Future-ready technology for next generation studios

Studio in the Cloud

We deploy secure workstations, storage, render in the cloud, tailored to your needs. Hands-on deployment, with proactive around-the-clock support across time zones, we ensure your studio runs smoothly, wherever and however you work.

Burst Rendering

Bridging the gap from your physical infrastructure to the cloud, we unlock the virtually limitless rendering capabilities. Customised for your existing on-prem workflows, EngineLab engineers solutions for even the most complex environments.

EngineLab Cloud

A powerful cloud studio platform built for small teams and independent artists. Access professional-grade creative tools like Autodesk Flame with secure streaming for client reviews. High-performance cloud workstations, secure storage, and scalable rendering. Up and running in hours, not weeks.

AI/ML Workflows

Enabling studios to harness the latest advancements in AI and ML. We build custom tools that fit seamlessly into creative pipelines, automating time-consuming tasks and unlocking new ways of working. From prototype to production, with proven success across real-world deployments.

Advisory Services

Make smart, scalable technology decisions for your studio. From CTO-as-a-service to custom software development, we deliver hands-on technical leadership and solutions that integrate with any standard toolset. Whether you’re evolving your infrastructure or solving a specific challenge, providing the clarity and execution to move you forward.

Our Products

Building blocks for modern cloud production

EngineLab Helm

Full control of your cloud studio, from workstations to user onboarding.

EngineLab.AI

Production-ready AI tools and ComfyUI workflows, securely integrated.

EngineLab Compass

Your custom AI studio assistant, built into Slack and Teams.

EngineLab Identity

A single secure login for your whole studio.

Our Partners

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Testimonials

Client Testimonials

Kevin Booth

Kevin Booth

Principal Business Development Manager, Visual Compute, Amazon Web Services (AWS)

“In my eight years working alongside Sam Reid, I’ve seen him consistently transform the media production industry through cloud innovation.

EngineLab combines deep AWS expertise with real production experience—a rare combination in the M&E space. Sam and his team understand both the technical infrastructure and the creative workflows that studios depend on. They deploy production-ready studios in days, not months, with repeatable, scalable deployments across multiple regions.

When ARC Creative faced Technicolor’s shutdown and needed emergency infrastructure in 72 hours, EngineLab delivered a fully functioning VFX workflow in three days. They’re exactly the kind of specialised partner that strengthens the AWS ecosystem and accelerates cloud transformation for creative studios worldwide.”

Robert Sethi

Robert Sethi

Executive Creative Director, ARC Creative

“We stood up ARC Creative in just a few days, with no plan or preparation. Suddenly, we were building a new studio and needed our artists creating immediately. There was no time for technical back-and-forth, we needed a solution that simply worked. EngineLab stepped in as true partners and made that possible.

EngineLab delivered a complete, cloud-based Flame setup that let our artists work at full studio performance from anywhere. No friction. No waiting. Just creativity in motion.

What started as five workstations has scaled to twenty as our needs have grown. Along the way, their support has felt less like a service and more like a partnership, experienced, calm, and always there when it matters.

As we approach our one-year anniversary, having completed over 130 projects, we’re still running our Flames with EngineLab, still moving fast.”

Dino Weber

Dino Weber

Head of Business Strategy, Purple Martin

“Production-ready from day one. As a boutique studio without in-house technology support, we needed a cloud Flame solution that came with full support so we could confidently take on finishing work.

EngineLab had us up and running in AWS remarkably quickly, with a setup that integrated seamlessly into our existing workflow.

With EngineLab’s expert guidance and comprehensive training we quickly had our eyes opened to the flexibility of cloud technology and saw that it would allow us to scale as projects demand, exactly what we need!”

Benoit Gielly

Benoit Gielly

CTO & Partner, Stim Studio

“We worked with EngineLab to integrate Deadline with AWS and extend our render capacity to the cloud. They helped us design and implement a cost-efficient, streamlined rendering workflow on AWS, making large-scale cloud rendering both simple and reliable.

Today, we can launch AWS render instances directly from our Deadline Monitor in just a few clicks and scale our capacity on demand, depending on production needs.

EngineLab were extremely responsive throughout the project, providing clear guidance and fast solutions. They turned what could have been a complex infrastructure challenge into a smooth and efficient transition.”

Rassoul Edji

Rassoul Edji

CEO, Luminairi

“The cloud partner that actually speaks VFX!

We were making a fully CG short film with artists working from London, and needed a cloud partner who could get us up and running fast. EngineLab delivered exactly that.

Our team worked on EngineLab Cloud — high-performance AMD workstations on AWS, secure storage, and a scalable Deadline Cloud render solution. Everything we needed to produce at a professional level without a physical facility.

We were using the latest beta versions of Pixar’s RenderMan and Houdini, so there were plenty of unknowns. The EngineLab team are expert problem solvers who went the extra mile to work through every challenge, keeping our artists focused on making the film, not fighting the technology. They’re exactly the partner an independent production needs.”

Leadership

Meet the Founders

Sam Reid
Sam Reid

Sam led the launch of the world’s first fully cloud-native creative studio. As CTO of Untold Studios, he built its infrastructure from the ground up, enabling 500+ creatives across London, Los Angeles, and Mumbai. He now guides EngineLab’s vision and growth with a focus on creative impact through technology.

Sam Reid

CEO

LinkedIn
Matt Herman
Matt Herman

Matt brings over two decades of experience delivering high-scale creative tech solutions. He led Psyop’s migration to a fully cloud-based workflow and co-founded Trace VFX, scaled to 1,200+ artists before its acquisition by Technicolor. At EngineLab, he leads platform strategy and technical delivery.

Matt Herman

CTO

LinkedIn
Daniel Goller
Daniel Goller

Daniel drives AI innovation and R&D at EngineLab. He holds a PhD in Engineering and worked on research projects with BMW and Audi before focusing on infrastructure efficiency and AI integration at Untold Studios. His work ensures our tools stay cutting-edge, scalable, and purpose-built for creative teams.

Daniel Goller

CRO

LinkedIn

Contact Us

Get in touch. Whether you have a question or want to explore working together, we'd love to hear from you.

hello@enginelab.io

Press

EngineLab in the News

AWS

AWS

EngineLab drives a new era of cloud-based content production with AWS

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SOHONET

SOHONET

Reimagining Creative Studios: EngineLab CEO Sam Reid Talks Cloud, AI, and More . . .

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IBC

IBC

EngineLab launches at IBC, the world's leading media and entertainment technology show

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