
EngineLab is your creative technology partner.
We build cloud solutions and AI integrations for visionaries pushing the boundaries of what’s possible. Led by the team who built the first cloud-native studios, EngineLab lets you create without compromise.
SERVICES
We provide practical, future-ready technology built for the next generation of creative studios.
Whether you’re scaling globally or just getting started, EngineLab delivers the expert guidance and support to fuel your vision.
BESPOKE STUDIO IN THE CLOUD
Engineered for studios with complex workflows and ambitious goals, our bespoke cloud solutions are built to match your needs. From hands-on deployment to proactive, around-the-clock support across time zones, we ensure your studio runs smoothly, wherever and however you work.
ENGINELAB CLOUD
A lightweight, powerful cloud studio platform for small teams and independent artists. Get up and running in hours, not weeks, with secure access to professional-grade creative tools, cloud workstations, and storage.
AI SOFTWARE
We build custom AI tools that integrate seamlessly into creative pipelines, enhancing workflows, automating time-consuming tasks, and unlocking new possibilities. From prototype to production, we help studios harness the latest advancements in AI with proven success across real-world deployments.
CONSULTING SERVICES
We help studios make smart, scalable technology decisions. From CTO-as-a-service to custom software development, we deliver hands-on technical leadership and solutions that integrate with any standard toolset. Whether you’re evolving your infrastructure or solving a specific challenge, we provide the clarity and execution to move you forward.
TEAM
We’re the team that wrote the blueprints for cloud-powered creativity. From the first fully cloud-native studio to large-scale global migrations, our leadership has shaped how creative technology operates today. At EngineLab, we’re building what comes next.
SAM REID | CEO
Sam led the launch of the world’s first fully cloud-native creative studio. As CTO of Untold Studios, he built its infrastructure from the ground up, enabling 500+ creatives across London, Los Angeles, and Mumbai. He now guides EngineLab’s vision and growth with a focus on creative impact through technology.
MATT HERMAN | CTO
Matt brings over two decades of experience delivering high-scale creative tech solutions. He led Psyop’s migration to a fully cloud-based workflow and co-founded Trace VFX, scaled to 1,200+ artists before its acquisition by Technicolor. At EngineLab, he leads platform strategy and technical delivery.
DANIEL GOLLER | CRO
Daniel drives AI innovation and R&D at EngineLab. He holds a PhD in Engineering and worked on research projects with BMW and Audi before focusing on infrastructure efficiency and AI integration at Untold Studios. His work ensures our tools stay cutting-edge, scalable, and purpose-built for creative teams.